Factors affecting repurchase intention with customer engagement as intervening variables in B2B context

Factors affecting repurchase intention with customer engagement as intervening variables in B2B context

Blog Article

Purpose: The goal of this research is to learn more about the impact of customer satisfaction., social CRM, customer perceived value, Power Window Module on repurchase intention.This research is survey research on consumers of construction companies specifically in this case manufacturing companies in Indonesia.

Method: The selected population is manufacturing companies in Indonesia, with a total of 100 respondents.Simple random sampling was used to determine the respondents, while Smart Saddle Accessories PLS was used to test the hypothesis.